Rooted in MENA. Connected by Enterprise.
Yadomy is a Dubai-based company behind digital commerce businesses. Its wider portfolio brings together ventures under common ownership across creator services, customer experience, marketing and digital storytelling.
A regional perspective.
A connected portfolio.
Yadomy is a Dubai-based company behind digital commerce businesses. Its wider portfolio brings together ventures under common ownership across creator services, customer experience, marketing and digital storytelling.
Our commercial focus connects consumers, merchants, platforms and creators through digital commerce and creator services. The wider portfolio reflects interests in customer experience, marketing and digital storytelling.
Our vision
To build a trusted, MENA-born network connecting people, businesses and platforms across the global digital entertainment economy.
Our mission
We develop digital commerce and creator-service businesses that make digital entertainment easier to access, distribute and grow across MENA and beyond.
Connected through
common ownership.
Yadomy FZCO and Scoop Egypt are affiliated companies under common ownership. The portfolio brings together brands and ventures with distinct areas of focus.
Digital commerce
YallaCoins connects consumers with digital products and merchants with a dedicated business offering.
Creator services
Scoop and YY Arabia Agency support platforms and creators through recruitment, training and ongoing development.
Yasser Eldomohy
Founder & Chief Executive Officer
Yasser Eldomohy is an entrepreneur with experience in digital commerce, livestreaming, creator management and the development of digital entertainment businesses across MENA.
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